Philips is the global leader in Image-Guided Therapy (IGT). This medical specialisation provides integrated solutions that allow for minimally invasive medical procedures. A specialised medical team consisting of multiple stakeholders works closely with Philips’s newest technological devices and systems during these interventions. These complex procedures are followed and guided via real-time, on-screen imaging modalities. This way, technology-enabled, optimal care can be provided for many different interventions. Clinical demands, challenges, and complexities can be very specific and patient dependent. Often bottlenecks in IGT procedures come down to limitations like sterility and hands-busy situations. However, touchless interaction technologies provide solutions in many ways. Technologies like eye gaze, voice control, and gesture sensing are expected to minimize the number of mistakes made and time lost because of inefficiencies.

 Through extensive literature and qualitative research, workshops, and validation sessions, this project resulted in an innovation roadmap for improving the strategic position of Philips in the global health market.

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