The international car interior company ‘YanFeng’ provided a strategic design challenge for the cars of the future. With their vision towards autonomous driving, they wanted to be ready for 2030. With our qualitative research outcomes pointing in the direction of ‘feeling controlled freedom’ in your car, we started translating that into a concept. The concept ‘Autonomodes’ gives freedom for most activities that could be done behind the wheel regarding autonomous driving level 3. Based on a strategised vision of the company and a conceptual redesign of future consoles and interior panels, strategic adjustments were advised to become future-ready.

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